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Ascendia Brands, Inc. Appoints New COO

Ascendia Brands, Inc. announced the appointment of Robert W. Bailey as chief operating officer (COO), effective immediately.

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By: Jamie Matusow

Editor-in-Chief

Ascendia Brands, Inc. announced the appointment of Robert W. Bailey as chief operating officer (COO), effective immediately. Mr. Bailey—who has over 25 years of experience in sales, marketing and operations—will oversee global manufacturing, supply chain, procurement, product development, research and development and quality assurance functions.

In November 2005, Ascendia expanded its range of product offerings through the acquisition of a series of brands, including Baby Magic, Binaca, Mr. Bubble and Ogilvie, and in February 2007 it acquired the Calgon and The Healing Garden brands. The company is headquartered in Hamilton, NJ, and operates two manufacturing facilities, in Binghamton, NY, and Toronto, Canada.

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